Applied Business (Marketing) (Full-time) (BA Hons)
The Applied Business (Marketing) programme is designed to give you the skills and knowledge needed to succeed in today’s competitive business world. Whether you’re interested in retail management, consultancy, or working with SMEs and start-ups, this course equips you with the tools to develop effective marketing strategies in real-world settings.
Throughout the programme, you will learn key marketing solutions and how to implement them in various types of businesses, from multinational corporations to local communities. You will explore areas such as buyer behaviour, market research, and digital marketing, all while building strong business management skills. By working on live projects, you will gain practical experience, enhancing your understanding of strategic marketing and how to address modern challenges.
Our course prepares you for roles in marketing across many sectors, including the public, private, and third sectors. You will develop the ability to manage and improve the customer experience, understand branding and partnership marketing, and master the use of integrated marketing communications. You will also learn how to measure the effectiveness of campaigns and integrate technological innovations to stay ahead in a fast-changing environment.
With a focus on career progression, the course helps you build a strong foundation for leadership roles in marketing. The skills you gain will make you highly valuable in today’s job market.
Delivered online, the programme offers a flexible and engaging learning experience. You’ll have access to tailored learning activities and exclusive video content, all while being supported by industry experts. This approach ensures you graduate with both the academic and practical skills to succeed.
By the end of the programme, you will be prepared to enter the workforce with marketing expertise that can help you stand out. Whether your goal is to work for a global company or contribute to a small business, this degree will set you up for success.
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Course details
- Distance Learning
- Full-time
- English
Tuition Fees 24/25
Home (Full-time): £9,000 per year
Overseas (Full-time): £13,500 per year
Why choose this course?
What you will learn
The Applied Business (Marketing) programme emphasises enquiry-based learning. Students actively engage in exploring real-world marketing challenges, with a focus on developing critical thinking, creativity, and problem-solving skills. Our approach combines academic theory with practical, hands-on learning, ensuring graduates are well-prepared for the fast-evolving marketing landscape.
In the first year, you will explore the fundamental concepts of marketing and its role in business. Modules include marketing principles, consumer behaviour, and market research. You’ll gain an understanding of how marketing has adapted to the digital world while developing practical skills like creating marketing strategies, customer analysis, and market segmentation.
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The second year builds on foundational knowledge, focusing on digital marketing and integrated marketing communications. You’ll learn to use digital tools and platforms effectively, develop strategies for customer engagement, and explore new trends in the digital economy. This year emphasises hands-on projects, applying what you’ve learned to real-world marketing challenges.
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In the final year, you will study marketing strategy and planning at a strategic level, focusing on how to position brands, enter new markets, and compete globally. You’ll also engage in big data analysis and competitive market positioning, developing advanced skills to measure and improve marketing performance. The year culminates in the design of a comprehensive marketing plan for a real organisation.
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Disclaimer
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We listen to student feedback and insights from industry and from professionals to ensure that course content is high-quality and up-to-date, and that it offers the best possible preparation for your future career or study goals.
For this reason, there might be modifications to the content of your course over time, to keep up to date with changes in the subject area or in the sector. If a module is no longer running, we’ll make sure to keep you informed, and work with you to choose a different suitable module.
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Staff
Our People
You will be taught and supported by a wide range of professional staff and teams here to help you get the university experience you are looking for. Our teaching staff were ranked 2nd in Wales for Teaching, Assessment and Feedback and Academic Support (NSS 2024) meaning that the support and feedback you get will help you learn and develop strong academic skills. Our students have placed us 1st in Wales for Learning Opportunities and Student Voice (NSS 2024) meaning that there are a wide range of opportunities available to enhance your studies and that students play an active role in shaping their learning experiences. Our commitment to your learning has seen our students place us as 1st in Wales and joint 3rd in the UK for student satisfaction (Times Higher Education, 2024, ‘Overall Positivity’ measure). Find out more about our academic staff who teach across our courses.
Further information
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88 UCAS points plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English; or significant work experience* plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English.
*Work experience will be considered on an individual basis.
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Assessment methods vary from module to module but you can expect a range of assessments including, reports, presentations and analyses. Assessments combine academic rigour with authentic “real-world†tasks that demonstrate a student’s ability to meaningfully apply their knowledge and skills.
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There are no additional costs to this course.
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You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available, please visit our Bursaries and Scholarships section.
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Graduates will develop capabilities including:
Fusing the best modern technologies to design marketing strategies that are effective in the digital economy Designing powerful customer engagement strategies utilising social media and other digital tools Developing strategies to rapidly build effective brands Understanding how to work with teams of diverse backgrounds Designing culturally sensitive global growth strategies Understanding the impact and opportunity global trends can have on local business, With career opportunities including:
- Account Executive
- Brand Manager
- Marketing Manager
- Digital Marketer